🧠 Biases in Thinking and Decision-Making
📌Definition Table
| Term | Definition |
| Cognitive bias | A systematic error in thinking that affects judgments and decisions due to heuristics or emotional influences. |
| Heuristic | A mental shortcut or rule of thumb that simplifies decision-making but can lead to bias. |
| Confirmation bias | The tendency to search for, interpret, and remember information that confirms one’s pre-existing beliefs. |
| Anchoring bias | The tendency to rely too heavily on an initial piece of information (the “anchor”) when making judgments. |
| Framing effect | Decisions are influenced by the way choices are presented (positive or negative framing). |
| Availability heuristic | Judging the likelihood of events based on how easily examples come to mind. |
| Representative heuristic | Judging probability based on similarity to a prototype rather than actual statistics. |
📌Core Concepts
Human decision-making is often irrational and influenced by cognitive biases.Rather than using logic or probability, individuals use heuristics — mental shortcuts — to make quick judgments.While useful in daily life, heuristics can lead to systematic errors, affecting reliability in cognitive processing.
📌Key Studies
📄 Tversky & Kahneman (1974) – Anchoring Bias
Aim:
To investigate how an initial anchor influences numerical estimates.
Procedure:
- Participants spun a wheel rigged to land on 10 or 65.
- Then asked whether the percentage of African nations in the UN was higher or lower than the number on the wheel, and to estimate the true value.
Findings:
- Group 10 → median estimate 25%.
- Group 65 → median estimate 45%.
Conclusion: - Anchors bias judgments even when clearly irrelevant.
Evaluation:
✅ Strong experimental control, replicable.
⚠️ Artificial — lacks ecological validity.
✅ Foundational in demonstrating heuristic-driven errors.
📄 Englich & Mussweiler (2001) – Judicial Decision-Making Bias
Aim:
To determine if anchoring bias affects professional judgments (court sentencing).
Procedure:
- 44 German judges read a rape case summary and were given a sentencing suggestion of 34 or 12 months from a “prosecutor.”
Findings: - Higher anchor (34 months) led to significantly higher sentences.
Conclusion: - Even experts are influenced by anchors; cognitive biases affect professional decisions.
Evaluation:
✅ High ecological validity (real judges).
⚠️ Small sample; cultural bias (German judiciary).
✅ Strong real-world relevance.
📄 Wason (1960) – Confirmation Bias
Aim:
To examine reasoning patterns when testing hypotheses.
Procedure:
- Participants shown number triplets (2-4-6) and asked to determine the rule.
- Most tested confirming examples (8-10-12) instead of falsifying ones.
Findings: - Participants sought confirmation, not disconfirmation.
Conclusion: - People tend to favor evidence supporting their beliefs — a key source of error in logical reasoning.
Evaluation:
✅ Simple and replicable.
⚠️ Low ecological validity.
✅ Demonstrates human preference for belief-consistent data.
📄 Tversky & Kahneman (1981) – Framing Effect
Aim:
To study how problem framing influences decisions under risk.
Procedure:
- Participants read a hypothetical disease outbreak scenario.
- Group A: “200 people will be saved.”
- Group B: “400 people will die.”
Findings: - Group A (gain frame) preferred the sure option.
- Group B (loss frame) preferred the risky option.
Conclusion: - Decision-making is influenced by framing — people avoid losses more strongly than they seek gains (prospect theory).
Evaluation:
✅ Robust demonstration of framing bias.
⚠️ Hypothetical scenario — low emotional realism.
✅ Supported by real-world applications (marketing, politics).
🔍Tok link
How rational are humans in making decisions?
Do cognitive biases reveal the limits of reason as a way of knowing?
TOK connections to emotion, reason, and intuition highlight how biases emerge from emotional or cultural framing rather than objective logic.
🌐 Real-World Connection
- Economics: Anchoring and framing influence consumer pricing and financial behavior.
- Law: Judges and juries are affected by anchoring during sentencing.
- Healthcare: Framing can affect patient risk perception and treatment choices.
- Media: Confirmation bias shapes political polarization and misinformation.
❤️ CAS Link
- Create an awareness campaign about bias in decision-making in schools or communities.
- Reflect on personal biases in leadership roles or volunteering decisions.
- Conduct a simulation project showing how framing alters group decisions.
🧠 IA Guidance
- Great topic for a simple experiment:
- IV: Anchoring condition (high vs. low number).
- DV: Numerical estimate (e.g., price, population).
- Reproduce a simplified Tversky & Kahneman (1974) design using online surveys.
- Ensure full debriefing and avoid deception about purpose.
🧠 Examiner Tips
- Always name Tversky & Kahneman (1974) for anchoring.
- Use Englich & Mussweiler (2001) for applied bias research.
- For SAQs, define the bias before describing the study.
- ERQs: Integrate multiple biases for high-level synthesis.
- Connect biases to reliability of cognition — biases lower reliability.