🧠 Formation of Stereotypes and Their Effects on Behaviour

📌 Key terms

TermDefinition
StereotypeA mental representation (schema) of a group and its members — a fixed, oversimplified belief often resistant to change.
StereotypingThe process of assigning characteristics to someone based solely on group membership.
Social CategorizationClassifying people into groups based on perceived similarities (e.g., gender, ethnicity, occupation).
Illusory CorrelationPerceiving a relationship between two variables (e.g., group membership and behavior) even when none exists.
Stereotype ThreatFear of confirming a negative stereotype about one’s group, which can negatively affect performance.
Self-Fulfilling ProphecyWhen expectations about others lead them to behave in ways that confirm those expectations.
Confirmation BiasTendency to interpret information in a way that confirms pre-existing beliefs.
Grain of Truth HypothesisSuggests stereotypes may originate from small but real differences, later exaggerated or overgeneralized.

📌 Notes

Stereotypes are a key form of social cognition, shaping how individuals perceive and interact with others.
They simplify complex social information, allowing people to categorize quickly — but often at the cost of accuracy and fairness.

Stereotypes influence behavior, perception, and even memory, making them a central topic in both cognitive and sociocultural psychology.
They can form automatically, through cognitive shortcuts (heuristics), or socially, via cultural norms and media.


📌 Key Studies

1️⃣ Social Categorization (Tajfel, 1971)

  • Categorization into in-groups and out-groups simplifies the world.
  • Once categorized, people accentuate similarities within groups and differences between groups.
  • Leads to overgeneralization — forming stereotypes.

💡 Example: Seeing “all athletes” as extroverted or “all artists” as emotional.


2️⃣ Illusory Correlation – Hamilton & Gifford (1976)

Aim:
To investigate how stereotypes form through illusory correlation between group membership and behavior.

Procedure:

  • Participants read statements about two groups (A and B) performing positive or negative behaviors.
  • Group A (majority) performed more positive acts; Group B (minority) fewer acts overall, with the same positive-to-negative ratio.

Findings:

  • Participants overestimated the number of negative behaviors by Group B.
  • They associated the minority group with negative traits, even though both groups behaved similarly.

Conclusion:

  • Stereotypes can form through cognitive errors — humans notice distinctive events (minority + negative) and exaggerate correlations.

Evaluation:
✅ High control → cause-and-effect link between cognition and stereotype formation.
⚠️ Artificial task → low ecological validity.
✅ Highly influential in cognitive origins of prejudice.


3️⃣ Grain of Truth Hypothesis

  • Suggests that stereotypes may stem from real experiences with individuals from a group, then overgeneralized.
  • Example: Meeting one rude tourist → believing “all tourists are rude.”
  • Criticized for assuming all stereotypes have factual bases.

🧠 Effects of Stereotypes on Behaviour

1️⃣ Stereotype Threat – Steele & Aronson (1995)

Aim:
To test whether stereotype threat affects African-American students’ academic performance.

Procedure:

  • Participants: African-American and White college students.
  • Two conditions:
    1. Diagnostic — test described as measuring intelligence.
    2. Non-diagnostic — same test, described as unrelated to ability.

Findings:

  • African-American students performed worse in the diagnostic condition.
  • When the stereotype of “African-Americans perform poorly” was activated, anxiety impaired performance.

Conclusion:

  • Awareness of stereotypes can negatively impact performance — a self-fulfilling prophecy effect.

Evaluation:
✅ Strong experimental design → causal relationship.
⚠️ Cultural bias (US context).
✅ Replicated in gender studies (e.g., Spencer et al., 1999).


2️⃣ Gender Stereotype Threat – Spencer et al. (1999)

Aim:
To investigate if women’s math performance is affected by stereotype activation.

Procedure:

  • Male and female university students completed math tests under two conditions:
    1. Stereotype-activated: Told men perform better in math.
    2. Control: Told no gender differences exist.

Findings:

  • In the stereotype-activated condition, women performed worse than men.
  • In the control condition, performance was equal.

Conclusion:

  • Awareness of gender stereotypes can impair cognitive performance.

3️⃣ Self-Fulfilling Prophecy – Rosenthal & Jacobson (1968)

Aim:
To investigate whether teacher expectations affect student performance.

Procedure:

  • Teachers were told certain students were likely “academic bloomers” (randomly chosen).
  • Over the year, those students showed greater IQ improvement.

Conclusion:

  • Expectations influence behavior of both perceiver and target — supporting stereotype effects.

Evaluation:
✅ Real-world application in education.
⚠️ Ethical concerns (deception).
✅ Strong field evidence of stereotype impact.


🔍Tok link

Knowledge Question: “To what extent do labels shape our perception of reality?”

Stereotypes reveal the interaction between knowledge and bias — how mental shortcuts (heuristics) simplify reality but distort truth.

TOK discussion: Are stereotypes ever useful for understanding? Can categorization exist without bias?

 🌐 Real-World Connection

Used to understand racial profilinggender inequality, and media representation.

Research has informed diversity traininginclusive education, and implicit bias interventions.

Understanding stereotype threat helps design fair testing environments.


❤️ CAS Link

  • Organize a bias-awareness campaign in school.
  • Conduct a survey on perceptions of different school groups, then design activities to reduce stereotypes.
  • Reflect on personal experiences of being stereotyped or stereotyping others.

🧠  IA Guidance

Design an experiment showing illusory correlation or stereotype activation.
Example:
Participants read behavior statements about groups with varied ratios and estimate trait frequency.

Ensure no sensitive social categories (ethnicity, religion) are used — keep it ethical.

🧠 Examiner Tips

  • Always distinguish formation (how stereotypes originate) vs. effects (how they influence behavior).
  • Use Hamilton & Gifford (1976) for formation and Steele & Aronson (1995) for effects.
  • Link to cognitive biases (heuristics, illusory correlation).
  • Evaluation: discuss ecological validity, ethics, cross-cultural replication.