🧠 Pheromones and Behaviour
📌 Definition Table
| Term | Definition |
|---|---|
| Pheromone | A chemical substance produced and released by an organism affecting behaviour or physiology of others of the same species. |
| Olfactory system | Neural system responsible for detecting chemical signals. |
| Vomeronasal organ (VNO) | Accessory olfactory structure proposed to detect pheromones in mammals. |
| Primer pheromones | Cause long-term physiological changes. |
| Signalling pheromones | Trigger immediate behavioural responses. |
📌Core Concepts
📌Key Studies
Wedekind et al. (1995) — The “Sweaty T-Shirt” Study
- Aim: To determine if body odour influences mate preference through genetic compatibility.
- Method: Men wore shirts for two days; women rated odours.
- Results: Women preferred scents of men with dissimilar MHC genes.
- Conclusion: Olfactory cues may influence attraction for genetic diversity.
- Evaluation:
- ✅ Controlled odour conditions
- ❌ Artificial setting
- ✅ Supported evolutionary mate selection
2. Zhou et al. (2014) — Sex Pheromones and Gender Perception
- Aim: To see if AND (male pheromone) and EST (female pheromone) affect perception of gender.
- Method: Participants watched point-light displays of walking figures while exposed to AND or EST.
- Results: AND made participants perceive figures as more masculine; EST as more feminine.
- Conclusion: Pheromones may influence gender perception in humans.
- Evaluation:
- ✅ Controlled exposure
- ❌ Small sample size
- ✅ Suggests subtle human chemosensory communication
3. Cutler, Friedmann, & McCoy (1998) — Synthetic Pheromones and Sociosexual Behaviour
- Aim: To test if synthetic male pheromones increased sociosexual behaviour.
- Results: Men who added synthetic pheromones to aftershave reported more sexual activity.
- Conclusion: Pheromones may play a role in human sexual behaviour.
- Evaluation:
- ✅ Field-based data
- ❌ Self-reported behaviour (bias)
- ❌ Correlational, not causal
🔍Tok link
Are human behaviours like attraction biologically determined or socially constructed?
Can pheromones be considered a valid “way of knowing” in humans when evidence is inconclusive?
🌐 Real-World Connection
Pheromone research informs fragrance design, relationship therapy, and marketing psychology.
Genetic compatibility studies help understand mate selection and fertility treatment.
❤️ CAS Link
Community projects on gender bias, relationships, or attraction science awareness.
Creativity projects: designing “Myth vs Science” presentations on pheromones.
🧠 IA Guidance
Potential IA replications: gender perception or scent preference under controlled conditions.
Ethics: informed consent, avoidance of deception about sexual stimuli.
🧠 Examiner Tips
State whether pheromones in humans are hypothesised or empirically established.
Always discuss biological mechanisms (MHC, olfactory cues).
Evaluate evidence — it remains correlational and inconclusive in humans.